Start with the live Master — the furthest-built version, deployed on its own. Then compare three looks for the same journey: the public Landing, the signed-in Home, and the Reading & Survey workspace. A, B and C share the same content and flows; they differ only in how warm, how bright, and how bold, all drawn from the locked Dusk & Paper palette and type system.
The Master opens on its own deployment (animated + static landing, dashboard, and survey). A, B and C live here as their own routes — e.g. /variants/variant-a/landing, /home, /reading-survey. Pick a direction and we carry it across every remaining screen.
The furthest-built direction · deployed separately
The production master — the most complete build, hosted on its own deployment. Two landing treatments (animated and static), the signed-in dashboard, and the live survey flow. These open in a new tab on the master deployment.
Warm · literary · cosy
The fullest expression of the brand — deep dusk grounds, serif warmth, rounded soft surfaces. The reference direction; feels like a home for books.
Clean · modern · bright
The contemporary take the brief asked to see. Light blurred nav, airy white space, crisp hairlines and small radii — current and welcoming, still warm-toned.
Bold · editorial · premium · the creative push
A confident literary-magazine treatment — inkwell-black nav with brass rules, big Cormorant, ruled columns, Roman numerals and square corners. The most distinctive direction, and the one we took furthest creatively.